Spring 11 Ad Campaigns

Since December we’ve seen some Spring 2011 Ad Campaigns such as Versace Accessories and Moschino. Finally here is a short list of all the campaigns we will be seeing in the Spring issues of fashion magazines. My favorite? The Givenchy one. It’s definitely beautiful, we have fresh faces, new styles and the Mert & Marcus factor. The trends for s11 campaigns? Either too colorful, too floral or black and white. Which ones are your favorites?

Givenchy. Daphne Groeneveld and Stephen Thompson by Mert & Marcus.



Valentino. Julia Saner by David Sims

Marc by Marc Jacobs. Ginta Lapina and Andrej Pejic by Juergen Teller.



Hugo Boss. Raquel Zimmermann by Mario Sorrenti.



Roberto Cavalli. Laetitia Casta and Malgosia Bela by Mert & Marcus.



Tom Ford eyewear. Abbey Lee Kershaw and Arthur Sales by Tom Ford.


Louis Vuitton. Freja Beha Erichsen, Raquel Zimmermann & Kristen McMenamy by Steven Meisel.



Mulberry. Lindsey Wixson by Tim Walker.



Weekend by Max Mara. Jacquelyn Jablonsky by Alexi Lubomirski.



Yves Saint Laurent. Arizona Muse by Inez & Vinoodh.



Lacoste. Anja Rubik by Mert & Marcus.



Chloé. Iselin Steiro and Malgosia Bela by David Sims.



Moschino. Yasmin Le Bon by Juergen Teller.



Balenciaga. Gisele Bundchen by Steven Meisel.



Versace Accessories. January Jones by Mario Testino.



Dolce & Gabbana. Alessandra Ambrosio & Izabel Goulart by Steven Klein.


Prada. Mariacarla Boscono, Arizona Muse, Kinga Razjak, Zuzanna Bijoch, and Tati Cotliar by Steven Meisel.

M (minimalism; Max Mara)

Almost as if we didn’t know it yet, minimalism is going to be the strongest trend for 2011. It was the most dominant trend of the spring collections, from Paris to NY. But we can’t say we didn’t saw it coming. Several ad campaigns of this year were pretty much in the minimalist wave, a pretty good example being my favorite too, the Miu Miu one of fall 2010. Even the Philo fever announced a very slick silhouette, elegant, clean, and most of all, simple. And apparently that’s exactly how every minimalist manifestation wants to be recognized. As elegant and simple as it can be. No wonder Max Mara is completely getting the message. Karolina Kurkova not only looks powerful and fierce, but she pulls off the look with so little effort. The clean suit is going to be a regular in the street style stars like Giovanna Battaglia and Taylor Tomasi Hill next season.

Mario Sorrenti did a wonderful job with this shoot, keeping things simple and focused on the clothes, but what is under the minimalist message? In my opinion, it’s almost a premonition of the year to come. Or at least you can take it beyond your fashion philosophy and make it work in your own life. Sometimes things can be pretty simple. Relax, enjoy and try to see things as they are, a difficult task for such a complicated world, but not impossible. A little piece of advice? Minimalism is all about stripping to the essentials, either in your life or in an extremely fashionable suit, just like this Max Mara white one.

Contemporary ladies by Hermès

Women are not what they used to be. They are not anymore the lady like servants in charge of house chores, or the free and liberal spirits of the 60’s. Today, women get to choose who they want to be. Some of them have plenty options to choose, others are still born within archetypes. But defying conventions has been our goal for the last decade. Nowadays, we can be empowered women, in charge of big corporations, with a family to take care of and an artistic mind to satisfy. We can be whatever we want.

Empowerment was exactly what I thought when I saw the Hermès collection Fall/Winter 2010. Maybe it was the leather cat suits as inspiration, that reminded me of powerful and intriguing women such as Michelle Pfeiffer as Catwoman or Uma Thurman as Emma Peel in The Avengers, the latter being a great inspiration when talking about seductive and intelligent women.

The mixture between British references, leather, and the menswear tailoring made of this collection one of my favorites. Maybe I’m not such a big fan for the tomboy look but with the refined gentlemen look, count me in. This collection is what, in my opinion, the contemporary woman would look like. Seductive, intriguing, powerful, sophisticated and elegant. Give me a bowler hat, an umbrella and leather and I can guarantee you, I’m a powerful woman.







Frida Gustavsson and Karlie Kloss in Le Monde d’Hermès, fall/winter 2010.

The Lookbook Inspiration

LENA HASIBETHER S/S 2011 LOOKBOOK







ELLERY A/W 2011 LOOKBOOK






STOLEN GIRLFRIENDS A/W 2011 LOOKBOOK

Lately I’ve been obsessed with these three lookbooks. They’ve become my favorites, and I suggest them strongly as both winter and spring inspirations. Whether you’re going for the futuristic, the sophisticated or the sexy rebel little child, these are incredibly cool. I think if I had to choose I would go for the Stolen Girlfriends lookbook, there’s something evil and cool about a little girl being such a bad ass.

At last, Tom Ford womenswear

At last we have full length photos of the Tom Ford collection for womenswear. I’m loving the attitude, the dresses and specially that scaled jacket.
Images via Fashonologie

Lanvin for H&M

The entire Lanvin for H&M collection is here at last!

The official video of the collection:


First the accessories:







The lookbook, photographed by Stéphane Gallois











I’m seriously thrilled with this collaboration. This H&M collection has all the Lanvin spirit, from the sophisticated silhouettes, the bows dress, tulle and tons of ruffles! Mr. Elbaz did an amazing job!

Images via Coute que Coute