Dance, Dance

Cause we love to watch models dance! Lanvin's video ad campaign for FW12 is out and it couldn't get any better than this. Raquel Zimmerman and Karen Elson dance to the rythm of Pitbull's I know you want me along with two male models and Mr. Alber Elbaz himself (he has the moves!). The video turned out to be extremely funnny and hilarious and if you get a little bit geeky you can even recognize the Dance Central coreography for Kinect XBox. Do you imagine Raquel and Karen watching the screen to get the moves right? Can it get any more bizarre? Of course, the images and the video are a delight, shot by Steven Meisel in a very sophisticated palette; the styling just makes us jealous that we don't dance that often (or never) in such glamourous fashion.

Talking about dancing...  of course this isn't the first ad campaign video where models get all fun and fussy with groovy moves.... how could we forget Prada's Ratatat video? A true hit of last season. I leave you the best dance ad campaigns in fashion to spice up your Monday. If you know more, post them in the comments section!

Bonus! Twiggy dancing... gro-vey

Ad-ictive: Giorgio Armani

Once again fantastic duo Mert & Marcus left me incredibly satisfied with this campaign. In a sleek fashion, Sasha Pivovarova stars in this campaign, an inmaculate business goddess. The light contrasts perfectly with each garment creating both dynamic and lustrous images. The makeup is quite perfect as well, red full lips and nude eyes, though I'm not a fan of bleached eyebrows (wouldn't suggest it all).

Ad-ictive: Givenchy's Wilderness

Givenchy goes wild this fall with its ad campaign, shot by fantastic duo Mert & Marcus. Mariacarla Boscono, Naomi Campbell, Natalia Vodianova & Kristen McMenamy feature the female ads, posing like ferocious creatures in a Givenchy print-like jungle. The contrast between the wooden background and the bright shades of color with black glimpses really gives the images a wild feeling.  Show your teeth, Givenchy roars.

 

Ad-ictive. Prada.

In the last month we've had a glimpse of the fall campaigns for fashion advertising. From Hailee Steinfeld's Miu Miu campaign to Mulberry surrealist wonderland, I dare to say this might be the best season for advertising design. While some maisons remain true to the classic ad formulas, others surprised by the risk factor in them, featuring teenage girls, tons of color for fall, wild characterizations and unique fantasy lands.
And since I'm a huge fan of fashion advertising I'll present you my favorite ad campaigns throughout the week. Tell me what you think of them!

For Prada, the main factor was that retro vibe, from decor to poses and style. Featuring the most coveted pieces of the collection like the two toned boots, the hand-in clutches, the fur and plastic scales coats and the square- pattern dresses. A great reinterpretation of the flapper or of the sixties dolly bird as style.com calls it, Prada will truly be one of the most desired collections for the season. I'm already longing for every piece.

Starring Frida Gustavsson, Kelly Mittendorf, Julia Zimmer, Ondria Hardin and Antonia Wesseloh. Photographed by Steven Meisel.

Alchemy

Alchemy, Melbourne metal collective, ad campaign shot by Candice Agius

Lovely photogrphy, the essence of the photos go perfectly with the name of this aussie jewelry collective. To view the film and their work visit their website. Via Coute Que Coute.

Spring 11 Ad Campaigns

Since December we’ve seen some Spring 2011 Ad Campaigns such as Versace Accessories and Moschino. Finally here is a short list of all the campaigns we will be seeing in the Spring issues of fashion magazines. My favorite? The Givenchy one. It’s definitely beautiful, we have fresh faces, new styles and the Mert & Marcus factor. The trends for s11 campaigns? Either too colorful, too floral or black and white. Which ones are your favorites?

Givenchy. Daphne Groeneveld and Stephen Thompson by Mert & Marcus.



Valentino. Julia Saner by David Sims

Marc by Marc Jacobs. Ginta Lapina and Andrej Pejic by Juergen Teller.



Hugo Boss. Raquel Zimmermann by Mario Sorrenti.



Roberto Cavalli. Laetitia Casta and Malgosia Bela by Mert & Marcus.



Tom Ford eyewear. Abbey Lee Kershaw and Arthur Sales by Tom Ford.


Louis Vuitton. Freja Beha Erichsen, Raquel Zimmermann & Kristen McMenamy by Steven Meisel.



Mulberry. Lindsey Wixson by Tim Walker.



Weekend by Max Mara. Jacquelyn Jablonsky by Alexi Lubomirski.



Yves Saint Laurent. Arizona Muse by Inez & Vinoodh.



Lacoste. Anja Rubik by Mert & Marcus.



Chloé. Iselin Steiro and Malgosia Bela by David Sims.



Moschino. Yasmin Le Bon by Juergen Teller.



Balenciaga. Gisele Bundchen by Steven Meisel.



Versace Accessories. January Jones by Mario Testino.



Dolce & Gabbana. Alessandra Ambrosio & Izabel Goulart by Steven Klein.


Prada. Mariacarla Boscono, Arizona Muse, Kinga Razjak, Zuzanna Bijoch, and Tati Cotliar by Steven Meisel.

We love Hitchcock, We love 60's, We love Louis Vuitton

Quite a big post but I’m suddenly inspired. The truth is it was thanks to Lone Scherfig’s film, An Education, which i completely loved. The cinematography was remarkable but what really fascinated me was the Art Direction; to be more specific, the clothes. The 1950’s-1960’s style was accurate but more important, incredibly fashionable. The story starts with Jenny (Carey Mulligan), a high school girl whose ultimate dream is to go to Oxford until she meets David (Peter Sarsgaard), a man older than her that suddenly shows her the beauty of the big life, concerts, restaurants, jazz, and finally, Paris. And in the way, Jenny has this amazing make over (I’m a fan of make overs, who isn’t?). She becomes this stylish girl à la mode, whose only wish is to live to the fullest and with the help of Rosamund Pike she pulls off theee most lovely outfits (the Paris outfit is my favorite).

After I finished watching the movie and daydreaming about me walking in Paris with THAT dress, and THOSE glasses and buying books, I had a dejá vu, the styling was very familiar. And suddenly I remembered…. It was the Louis Vuitton Fall 2010 Campaign.

Featuring Christy Turlington, Natalia Vodianova and Karen Elson, Steven Miesel did a terrific job shooting this Hitchcockian campaign. Even though I would have loved it to be more creative in matters of setting, I couldn’t help but think Miesel wanted the clothes to be the main element to construct the mood of the campaign as well as the reference to the 1960’s inspiration, and that was merely enough. It is certainly one of the loveliest and most romantic collections of Louis Vuitton. Viva la mode! Viva la vie!

Images via AceShowbiz and Fashion Gone Rogue