Are you ready for this week's Fashion's Night Out? Weeks ago, Vogue organized a lovely soirée where the project was presented to mexican bloggers. What can I say, it's very exciting that Mexico is finally being part of this amazing concept. But what is it in fact? Many of you, the ones who are not that fashion obsessed and ignore who Anna Wintour is (I'm kidding) might ignore what FNO means.... so here is a quick guide to prepare you for the fashion event of the year.
What is Fashion's Night Out?
It's a global initiative created in 2009 by Vogue USA, the CFDA and NYC to boost the fashion industry and regain the consumers' trust. You might remember that year for being one of the worst for fashion brands thanks to the recession. Since then, the event has been so successful that it's celebrated year after year, this one being organized in 16 countries..... Come again? Ok, basically it's an event organized by the fashion's bible to make us go out, get fancy and shop... a true ladies' night! The appeal also comes from all the events that the associated brands organize like lounge parties, promotions, several discounts, and celebrity/fashion icon spotting in some stores.
